Stay ahead and make a lasting impression. Let’s take a look at three trends that could separate your business’s website from the competition. 1. Design for all: accessibility in web design. Embracing accessibility in web design not only complies with legal standards but also expands your reach, ensuring everyone can access your website. 2. Engage more with interactive web elements. Interactive elements can significantly enhance user engagement. From hover effects to dynamic animations, these features make your site more memorable. 3. Green web design: sustainable and efficient. Eco-friendly web design focuses on sustainability. Learn how optimizing performance and reducing digital carbon footprint can align your brand with environmental values. Ready to transform your website with these latest trends? Contact Blue Ink Web today and let's create a stunning, effective web presence for your business. #designer #graphicdesigner #designproject #branding#brandingstudio#brandidentitydesigner #freelancedesigner #businessowner #graphicdesignservices #graphicdesignstudio #brandingproject #designstudio #brandstrategist #creative #creativebusiness #freelancedesigner #brandingagency #graphicdesigndaily #logodesign #logodesigner #designprocess

🌟 Choosing the right font for your website's hero banner is a big deal. 🌟 When it comes to creating an impactful hero banner for your website, font selection is key! 💻 ✨ A well-chosen font does more than just display text; it sets the tone, conveys your brand personality, and grabs your audience's attention. 🌈🔍 Imagine your hero banner as the digital 'handshake' of your website. It's often the first thing visitors see, so it needs to make a lasting impression. Selecting the right font can be the difference between a banner that pops and one that flops. 🚀🙌 Fonts speak volumes! A bold, modern font can convey innovation and forward-thinking, perfect for tech or start-up sites. 🚀 For a more traditional business, classic serif fonts add a touch of elegance and credibility. 📚 And let's not forget about readability - your message should be clear and easy to grasp at a glance. 🤓🔍 At Blue Ink Web, we understand the power of perfect font pairing in hero banners and are here to help you make that vital choice. 🎨💬 Let's make your website not just seen, but remembered! ✨ Tell us in the comments what your favorite hero banner font is! #FontMagic #WebDesignTips #HeroBannerFonts #ModernFonts #ProfessionalLook #ElegantDesign #BrandIdentity #DesignInspiration #TypographyLove #CreativeCommunity #DigitalBranding #UserExperience #WebDevelopment #GraphicDesign #WebsiteMakeover #CreativeFonts #DesignTrends #ImpactfulDesign #CatchyFonts #BrandAesthetics

🌐 Is your website performing at its best? Let's find out! We're offering a FREE website audit to help you optimize for success. 🚀 Discover how you can improve user experience, boost SEO, and increase conversions. Don't miss this chance to elevate your online presence. Comment “Audit” to claim your free audit today! #FreeAudit #WebsiteOptimization #SEOBoost #UserExperience #WebDesignTips #DigitalMarketing #OnlineSuccess #WebsiteCheck #SEOStrategy #MarketingTools #WebAudit #BusinessGrowth #EcommerceSuccess #TechSavvy #WebDevelopment #ConversionOptimization #MarketingInsights #BusinessStrategy #TechTrends #OnlineBusiness

🌟 Branding isn't just a buzzword; it's the heartbeat of your business! 🚀 Imagine walking into a room and making a statement without saying a word - that's what strong branding does for your business. 🌈 It's more than just a logo or a catchy tagline; it's the emotional and psychological relationship you build with your audience. Every color, every font, and every message tells a story, YOUR unique story. 🎨✨ 🔍 Why does it matter? Simple. In a world where choices are endless, branding sets you apart. It's your business's identity, making you recognizable and memorable in the bustling market. 🌍💼 🤝 Branding creates trust. When customers recognize and relate to your brand, they're more likely to feel connected and remain loyal. It's like meeting an old friend in a crowded room; there's a sense of familiarity and trust. 🤗💖 💡 But it's not just about them; it's about you too. A clear brand gives YOU direction. It’s like a compass for your marketing efforts, ensuring every tweet, post, or ad aligns with what you stand for. 🧭📊 🚀 Ready to make your mark? Embrace branding, and let's turn your vision into a legacy! #designer #graphicdesigner #designproject #branding#brandingstudio#brandidentitydesigner #freelancedesigner #businessowner #graphicdesignservices #graphicdesignstudio #brandingproject #designstudio #brandstrategist #creative #creativebusiness #freelancedesigner #brandingagency #graphicdesigndaily #logodesign #logodesigner #designprocess #ux #ui

Uncover mind blowing facts that can transform your digital presence from the lightning. Fast decisions made on website designs to the vas universe of social media users, and the undeniable reign of mobile browsing we’ve got insights that will amaze you. Like. Comment. Share. And follow. #digitalmarketing #webdevelopment #webdesignagency #webdesign #ux #ui #socialmediamarketing #socialmediamanager #instagrowth #lombard #chicago 1. Digital marketing 2. Web design 3. Website design agency 4. SEO 5. UI/UX 6. Social Media Manager

We've got some MUST KNOW trends in web design. From responsive design to AI-powered personalization, we've got you covered. Swipe to explore how innovative design can transform your online presence and drive success. Ready to upgrade your website? 📲 Reach out to us and let's create something amazing together! #BlueInkWeb #WebDesignTrends #SmallBusinessGrowth #ResponsiveDesign #Minimalism #UserFriendly #AI #InnovativeDesign #WebDevelopment #DigitalMarketing #UserExperience #WebsiteOptimization #ModernBusiness #OnlineSuccess #CreativeDesign #BusinessGrowth #Entrepreneurship #DigitalTransformation #BrandVisibility #EngagingContent #ux #ui #uxdesign

🌟 Dream. Plan. Execute. Repeat. 🚀 Every success starts with a dream, grows with a plan, takes flight with execution, and soars higher with persistence. Your journey is unique, embrace every step. #DreamBig #GoalSetting #SuccessMindset #EntrepreneurLife #BusinessGoals #HustleHard #PlanYourSuccess #ExecuteYourPlan #KeepGoing #GrowthMindset #SuccessJourney #BeYourBest #InnovateYourself #MotivationDaily #AchieveYourDreams #StayFocused #BusinessStrategy #InspirationDaily #HustleMode #SelfImprovement #NeverStopLearning #RepeatTheSuccess

Facing hurdles in your web journey? 🌐💡 Tell us, what's your biggest challenge: Navigating the SEO maze 🗺️ or crafting content that captivates? Both are critical to your online success, and your insights help us tailor our solutions! So tell us in the comments, which is a bigger hurdle for you? Or let us know if its something else entirely. We'd love to hear from you. #WebsiteChallenges #SEOStruggles #ContentCreation #DigitalDilemmas #BlueInkWeb #WebsiteTransformation #UserExperience #CTAMagic #MobileOptimization #WebDesignExcellence #BlueInkWeb #designer #graphicdesigner #designproject #branding#brandingstudio#brandidentitydesigner #freelancedesigner #businessowner #graphicdesignservices #graphicdesignstudio #brandingproject #designstudio #brandstrategist #creative #creativebusiness #freelancedesigner #brandingagency #graphicdesigndaily #logodesign #logodesigner #designprocess

Are we witnessing a revolution in digital marketing? 🚀 AI and machine learning are reshaping strategies with precision and intelligence. Voice and visual search optimization are making accessibility a priority, leading the way for more inclusive digital experiences. Meanwhile, interactive and immersive content is transforming how we engage, creating unforgettable journeys for users. 🌐 But there’s more! Social commerce and shoppable posts are bridging the gap between browsing and buying, offering seamless shopping experiences right where the audience is. 🛍️ Plus, sustainability and ethical marketing are no longer buzzwords but essentials, as brands commit to making a positive impact on the planet and society. 🌍 Want to stay ahead in this fast-evolving digital landscape? Swipe to learn and lead the change! 🔗💡 #FutureOfMarketing #AIInMarketing #InclusiveTech #InteractiveDigital #ShopSocial #EcoConsciousBranding #EthicalFuture #marketingcoach #instagramstrategy #instagrambusiness #instagrammarketingstrategy #instagramonline #onlinebusinesstips #onlinelearning #onlinemarketingstrategies #smallbusinessmarketing #smallbusinessindia #smallbusinessuk #freelancer #affiliatemarketing #socialmediatips #digitalmarketing 1. DigitalMarketing2023 2. AIMarketingTrends 3. VoiceSearchOptimization 4. VisualSearchTech 5. InteractiveContent 6. ImmersiveExperiences 7. SocialCommerceEvolution 8. ShoppablePosts 9. SustainableMarketing 10. EthicalBranding

🌟 Introducing Justin Copeland, one of the dynamic forces behind Blue Ink Web! As the Owner and Chief Sales Officer, Justin not only excels in helping businesses achieve their goals but also cherishes the joy of personal connections. 🚀 Here are three fun facts about him: 1️⃣ Justin ingeniously used cats as a gateway to welcome a dog into the family home. 🐱🐶 2️⃣ He’s an enthusiastic Cubs and Raiders fan, always cheering with passion. ⚾🏈 3️⃣ Above all, he takes immense pride in being a dad to three extraordinary daughters. 💕 Discover the personal side of business success with Justin at Blue Ink Web! #BlueInkWeb #designer #graphicdesigner #designproject #branding#brandingstudio#brandidentitydesigner #freelancedesigner #businessowner #graphicdesignservices #graphicdesignstudio #brandingproject #designstudio #brandstrategist #creative #creativebusiness #freelancedesigner #brandingagency #graphicdesigndaily #logodesign #logodesigner #designprocess

Embrace minimalism, make a statement with bold typography, switch to dark mode for comfort, engage with interactive elements, and prioritize mobile-first designs. Let’s craft a site that’s not just beautiful, but brilliantly functional! 💻✨ #WebDesignExcellence #MinimalismMatters #TypographyTrends #DarkModeDesign #InteractiveWeb #MobileFirst #UserExperience #CreativeWeb #BlueInkWebMagic

Having a site that merely exists isn't enough – it needs to convert visitors into customers. By applying effective strategies in web design, you can elevate your website from just being visible to actively engaging and converting. This approach not only increases your site's effectiveness but also enhances brand recognition and drives meaningful interactions with your audience. Effective CTAs, user-friendly navigation, and optimized mobile speed are the keys to unlocking your site's potential. Let's create a website that not only looks great but also converts. Ready to boost your online presence? #WebsiteTransformation #UserExperience #CTAMagic #MobileOptimization #WebDesignExcellence #BlueInkWeb #designer #graphicdesigner #designproject #branding#brandingstudio#brandidentitydesigner #freelancedesigner #businessowner #graphicdesignservices #graphicdesignstudio #brandingproject #designstudio #brandstrategist #creative #creativebusiness #freelancedesigner #brandingagency #graphicdesigndaily #logodesign #logodesigner #designprocess

🚀 In today's fast-paced digital world, managing your social media can be overwhelming. Why not leave it to the pros? At Blue Ink Web, we understand the art and science of social media. From crafting bespoke strategies to creating engaging content, we handle it all, ensuring your brand not only participates but stands out in the dynamic world of social media. Swipe to see how our expert services can transform your online presence! Let's make your brand the talk of the digital town! 🌟 #BlueInkWeb #SocialMediaPros #DigitalMarketing #BrandGrowth #OnlineSuccess #ContentMasters #SocialMediaStrategy #EngagementBoost #SEOStrategy #BusinessGrowth #SocialMediaTrends #InnovativeMarketing #BrandAwareness #MarketingSuccess #TargetAudience #SocialNetworking #BrandVoice #CommunityManagement #MarketingInnovation #SocialMediaInsights

🚀 Swipe to discover why every successful brand needs a professional social media manager. From crafting captivating content to leveraging the latest trends, see how expert strategy can elevate your online presence and drive real results. #socialmediamanager #socialmediaexpert #socialmediaagency #socialmediamanarketing #socialmediamarketingtips #socialmediamanagement #socialmediaforbusiness #instagrammarketingtips #instagramgrowthhacks #instagramtips #instagramtipsandtricks #instagramtipsforbusiness #instagramhacks #instagramtipsdaily #instagramgrowthtips #instagramgrowthhacks #instagramgrowthexpert #socialmediatips #socialmediastrategy #socialmediacontent #instagramgrowth #contentcreator #contentcreation #contentcreators #contentcreationtips #socialmedia101 #instagramtips101 #instagramreelstips #instagramcoach #instagramreeltips

Grateful for a year of incredible connections and success 🍁 🌟 As we celebrate Thanksgiving, we want to express our heartfelt thanks to our amazing clients and team. Your trust and support fuel our journey at Blue Ink Web. Here’s to more growth, innovation, and shared success. Happy Thanksgiving! 🦃✨ #Thankful #BlueInkWeb #GrowthTogether #socialmediamanager #socialmediaexpert #socialmediaagency #socialmediamanagement #socialmediamanagement #instagramgrowthhacks

🌟 Meet the Creative Force Behind Blue Ink Web! 🌟 Hi, I’m Lindsay Rosasco, the proud Founder and Creative Director of Blue Ink Web. Alongside my husband Justin, I balance the joys of running our business with the hustle of family life with our three daughters, a Persian cat, and a playful father-son set of Goldendoodle puppies! 🐾 With my roots as a high school English teacher, I’ve woven my love for writing and marketing into becoming a self-taught web designer. My mission? To help small businesses tell their story authentically, building trust, loyalty, and success. Beyond the office, I’m a children’s book author, an avid blogger, and find joy in playing the piano. 📚🎹 Let’s make your web presence as unique and dynamic as your business! Drop a message or comment below to start our journey together. 💙 #BlueInkWeb #WomenInTech #CreativeDirector #SmallBusinessSupport #WebDesignJourney #smallbusiness #smallbusinessgrowth #InnovativeMarketing

Unlock the secrets of effective website design with Blue Ink Web! 🌐 ✨ Dive into our guide on simplicity, responsive design, and powerful CTAs. Transform your site from good to great! #WebDesignTips #SimplicityInDesign #UserExperience #ResponsiveDesign #DigitalMarketing #SmallBusinessGrowth #WebDevelopment #CTAstrategies #GraphicDesign #WebsiteOptimization #SEO #CreativeDesign #UserInterface #InnovativeMarketing #BrandBuilding #TechTrends #OnlineBusiness #WebDesignersLife #DesignThinking #BusinessGrowth

🌟 Meet Blue Ink Web: Your Partner in Digital Success! 🌐 At Blue Ink, we're more than just a web design company; we're architects of online experiences that elevate small businesses. 📈 We're dedicated to helping businesses and social media managers thrive in the digital landscape. With Blue Ink Web, transform your online presence into a powerful tool for growth. Ready to write your success story? Visit us at www.blueinkweb.com or drop us a message! Let's create digital magic together! ✨ #BlueInkWeb #WebDesignExperts #DigitalMarketing #SmallBusinessGrowth #SocialMediaManagement #WebsiteDesign #SEO #UserExperience #WebDevelopment #CreativeSolutions #Branding #ECommerce #ResponsiveDesign #ContentCreation #SocialMediaStrategy #OnlinePresence #DigitalInnovation #GraphicDesign #WebDesignTrends #MarketingStrategy #BusinessGrowth #EntrepreneurMindset #SuccessStory

Instagram can be a powerful tool for small business growth. Still, tackling social media marketing can sometimes feel daunting, as it’s filled with ever evolving trends and fast-paced changes. Here are a few tips on how your small business can leverage Instagram for growth. if you’re looking for someone to manage this for you, we are here to help. Send us a message to discuss how our team of social media experts can take your presence to the next level. #socialmediamarketing #socialmediamanager #growmybusiness #instagrammarketing #smallbusinesstips #smallbusiness #blueinkweb #instagramgrowth

👋 At Blue Ink Web, we're all about creating stunning, efficient websites, and that's why we absolutely love using Duda! 🚀🌐 It's a game-changer for us, offering lightning-fast performance, top-notch security, and awesome mobile optimization. With Duda, we can unleash our creativity to build unique, custom websites that truly stand out. It’s all about giving you the best! 💻✨ #BlueInkWeb #DudaRocks #WebDesignMagic #duda #webdesign #website #design #graphicdesign #webdevelopment #marketing #webdesigner #digitalmarketing #seo #branding #websitedesign #webdeveloper #web #ui #html #socialmedia #uidesign #ux #css #business #socialmediamarketing #uxdesign #designer

🌟 Let's talk about making your business marketing truly personal. 🌍💼 Personalization isn't just a buzzword - it's a must-have! We're diving deep into understanding your audience, using data smartly, crafting content that clicks, personalizing emails, spicing up your website, and engaging on social media with a personal touch. Plus, we're exploring how AI can be your best friend in all this. 🚀📈 Remember, it's all about finding that sweet spot between smart tech and real, human connections. Let's get personal and make those customer relationships bloom! 💬❤️ #PersonalizedMarketing #BusinessGrowth #BlueInkWeb #SmallBusinessMarketing #DigitalMarketingTips #EntrepreneurLife #OnlineMarketingStrategies #SmallBusinessGrowth

Choose Blue Ink Web for web design that understands and elevates your small business. Let's create something incredible together! 🤝 #BlueInkWeb #SmallBusinessWebDesign #DigitalSuccess #SmallBusiness #WebDesign #DigitalMarketing

Looking to elevate your brand? Let's talk! Contact us today and see how we can transform your corporate branding. 🚀 🔗 https://www.blueinkweb.com/blue-ink-web-named-as-one-of-the-game-changing-corporate-branding-companies-in-chicago #BlueInkWeb #CorporateBranding #ChicagoBusiness #BrandTransformation

True or false? Follow along for part 2 & our answer!

Professional vibe ✔️ Celebrate female owned businesses ✔️ Not overtly feminine ✔️ #branding #femaleownedbusiness #chicagosmallbusiness

When you get off a client call and just 👏 have 👏 to 👏 dance out your excitement 😝😝😝

A quick look at our #topnine2021 - excited to see what 2022 will bring, but it will undoubtedly be filled with color and things that make you smile 😃 🌈

Playing with colors is fun 🌈 What’s your favorite color? #marketing #marketingdigital #marketingtips #marketingstrategy #marketingonline #marketingconsultant #marketingdecontenidos #marketing101 #digitalmarketing #marketingyouout #marketingtools #marketingcoach #marketingexpert #socialmedia101 #socialmediamarketingtip #socialmediamarketing101 #socialmediamarketingmanager #onlinebusiness #sales #salestips #socialmediastrategy #socialmediamanagement #socialmediaagency #socialmediamarketingtips #socialmediaexpert #socialmediatips #socialmediamanager #socialmediamarketing #socialmedia

There’s something so satisfying about putting colors into palettes. Here are some of our favorite palettes we’ve been playing around with lately. Comment your favorite palette below! . . . #webdesigners #contentcreator #chicagosmallbusiness #canvadesign #marketingagency

Spoken by the queen, @badgalriri herself. Ladies, never forget the hard work you’re putting in every single day! What you're accomplishing is amazing and something to be incredibly proud of. You are full of grace, strength, intelligence, and fearlessness. Don’t ever take no for an answer. . . . #womanownedbusiness #empoweredwomen #webdesigncompany #digitalmarketer #chicagosmallbusiness

We’re here to bust yet another Digital Marketing Myth! It’s been floating around lately that email marketing just isn’t efficient anymore. Here’s why that’s completely untrue. There are three major reasons why email marketing remains relevant: 🌟Everyone uses email 🌟Email marketing is affordable 🌟HIGHLY EFFECTIVE when done right (especially for small businesses) The bottom line is don't abandon email marketing! It is a great way to connect with your customers and gather valuable leads. . . . #digitalmarketingservices #emailmarketingtips #webdesignagency #contentcreator #chicagosmallbusiness

Anyone else use checklists to keep up with social media? Without a checklist I would be totally lost and lose track of whatever it is I was doing.. So here’s my checklist for this week! Let us know what’s on your social media to do lists! . . . #contentcreationtips #socialmediatips #contentmarketingagency #chicagosmallbusiness #webdesignagency

Looking for ways to boost your Instagram engagement? Look no further than our list of game changing tools. This list is composed of some wonderful strategies to implement within your posting routines. Come take a look and let us know what you think! . . . #instagramengagement #contentmarketingtips #chicagosmallbusiness #womenownedsmallbusiness #digitalmarketingstrategy

It’s always a pleasure getting to work with such wonderful clients. We appreciate you all so much! We’re looking forward to what the future may bring us and hope that we get to continue working with such wonderful people. 💗 . . . #chicagosmallbusiness #clienttestimonial #womenownedsmallbusiness #marketingagency #websitedesigner

Happy World Kindness Day! Be kind to yourself, to others, and to the world. Today we encourage you to go out of your way to be kind to others either at home, in the office, at school, or in public. Celebrate today by pledging one act of kindness to benefit someone else. Kindness has the power to unify people and overcome the issues that plague this world. Let’s build a kinder world 💗 . . . #worldkindnessday #princessdiana #bekindtoyourmind #chicagosmallbusiness #contentcreator

Happy feel good Friday! After another long week of work and life we get to look forward to the rest and relaxation of the weekend. I’m looking forward to getting out in nature this weekend and reading some of my book! What are your weekend plans looking like? . . . #feelgoodfriday #webdesigncompany #contentcreatorlife #weekendreads #chicagosmallbusiness

Brand strategy is the long-term plan to achieve your long-term goals! Essentially this is what you plan to do in order to have customers within your niche prefer you to your competition. The main goal of a successful brand strategy is to let the world know your brand exists, what purpose it has, and what defines it. This long-term strategy is fluid and is something you’ll most likely revisit over time. If you need any help developing a brand strategy shoot us a DM! We’re happy to help! :) . . . #contentmarketingtips #brandstrategist #smallbusinessowner #webdesigncompany #digitalmarketingstrategy

How many hashtags should you be using in your posts? In the beginning of 2021 the recommended number was 8-15 per post. @Creators is now recommending 3-5 hashtags per post. Why this change? Relevance! Hashtags should be relevant to your target audience. This recommendation also allows users to be more considerate of which hashtags they are choosing for each post. By doing this it ensures when users are looking up a hashtag they can find the most relevant content for what they’re searching for. Of course, the number of hashtags you decide to use is up to you! If your strategy has better results when using more of them, keep doing what’s working! . . . #instagramupdate #contentstrategy #contentmarketingtips #chicagosmallbusiness #digitalmarketingtools

I don’t know about you but creative blocks seem to find their way to me more than I’d like to admit. Here are three ways that just might help you overcome them! . . . . #creativeblock #creativebusiness #webdesignerslife #contentmarketingtips #marketingdigital

Here’s a fun Canva trick for you! Add a shadow to your text to create a fun new element to any design! . . . #chicagosmallbusiness #canva #webdesigncompany #digitalmarketer #womenownedsmallbusiness

There are tons of ways to generate leads with your social. Not all techniques will work, but there are three in particular to have the most potential. Swipe to see our tips! . . . #socialmediastrategy #chicagosmallbusiness #contentcreator #webdesignfirm #digitalmarketingtips

SEO remains to be one of the most important parts of digital marketing. “With over 1 billion websites and billions of pieces of content that exist, it’s critical to have a good SEO campaign in place.” With the right strategy, SEO can help connect your business to people around the world, as well as locally. Combining SEO with digital marketing and your content will help generate your organic growth. Oh, and we can help with that ; ) . . . #chicagosmallbusiness #contentcreator #seomarketing #digitalmarketer #webdesigncompany

When it comes to strategy, we all have ideas of what will work and won’t work. At the end of the day, if you want to achieve those marketing goals you’ve set for yourself, there are some things you need to be aware of. Here’s our list of five reasons you might not be hitting your marketing goals! . . . #marketinggoals #womeninbusiness #digitalmarketingtips #marketingstrategy #websitedesigner

We LOVE when we’re able to help our clients achieve their goals! Whether those goals are more engagement for their social pages or better brand awareness. We want to see our clients thrive and succeed! We’re always so proud to see their brand elevate and transform to a point we’d only dreamed about 💗 . . . . #digitalmarketing #webdesigner #womeninbusiness #seinfeld

Happy Halloween ghosts and ghouls! How are you spending this spooky holiday? ⠀ ⠀ ⠀ #happyhalloween #halloweenbranding #brandingfirm #womanownedbusiness

So fun to be included amongst some fabulous women in business in Disruptors Magazine’s “Top 30 Inspiring Women To Look Out For In 2022.” We still have a few openings for branding packages this year, so DM us to reserve your place. ✌️ #womeninbusiness #chicagosmallbusiness #brandingagency #communityovercompetition

Sharing the process behind building a brand. We start with different mood boards that come with logo concepts, color scheme, and overall vibe with photos sourced from Pinterest. This gives us a good starting off point for the client to see different visions, and we work from there. Stay tuned to see how this new woman-owned virtual assistant company evolves. Which one is your favorite? #moodboards #brandboard #brandingprocess #chicagosmallbusiness #womenownedbusiness #communityovercompetiton

Instagrams rolled in some new updates this month, here’s a quick recap in case you missed it! . . . . #webdesign #digitalmarketing #digitalmarkeringagency #instagramupdate #digitalmarketingexpert #smallbusiness #chicagosmallbusiness #contentcreator #contentmarketing #socialmediasuccess #marketingconsultant #chicagomarketing

It’s more than JUST a logo. More than JUST a website. It’s a branding strategy. It’s what we do 😉 #smallbusinessbranding #brandingtips #communityovercompetition

Want to learn a cool effect you can easily and quickly take with your iPhone? Save this post and tag us if you try it out! #iphonetips #iphonephotography

Self care is so important, so here’s your reminder to make sure you’re taking good care of yourself. What’s one actionable thing you can do today for yourself?

Coming soon to Instagram feeds near you...what do you predict will change in 2022? ⠀ ⠀ Here's a preview of our forecast: ⠀ - Social media emerges as a shopping platform ⠀ - Shorter attention spans result in more bite-sized content ⠀ - More "real," authentic content vs. overly curated aesthetics

Things that make me happy: Painting, listening to music, getting my hair done, my dog. ⠀ ⠀ Now your turn, what makes you happy?

It’s 2021, the stigmas surrounding mental health and illness have got to go. At the end of the day we all struggle in one way or another. So be kind to yourself and to others. If you're struggling it's never too late to get help. ⭐️samhsa.gov/find-help/national-helpline🌟

It's Monday, Monday, Mondayyyyy! What’s one thing you hope to accomplish this week? We love being hard on ourselves, don't you think? We have deadlines, meetings, social lives, school, & family, and at the end of the day, whatever we’re able to accomplish is a feat in itself. It's something to pride ourselves on. So don’t worry if you forgot to throw that last load of laundry in or if you didn’t get to cross everything off of your to do list for today. You’re doing amazing, loves! Make a list - like actually put pen to paper - and see what you want to get done this week. Drop it below for accountability. . . . . . . #mentalhealth #mentalhealthawareness #mondaymotivation #mentalhealthquotes #mentalhealthquote

Hey everyone! My name is Luz Gragido and I’m Blue Ink Web’s newest intern this fall. I’m currently a senior in college studying Digital Marketing at DePaul. When I’m not at school or working on content, you can find me as a Barista at Starbucks. I’m a hugeeee fan of coffee and tea. My favorite drink right now is a Chai Tea Latte. Let me know what your favorite Starbucks drink is down in the comments! . . . . . . #introducingme #digitalmarketer #intern #barista #chaitealatte

Hey, ideas people, this ones for you! Give me the name of a fictional brand and what they do. Maybe it’s something you always wanted to do. Maybe it’s something fun and clever you thought up. Maybe it’s something so wild and far fetched it would never actually happen. Drop it below and I’ll create my vision for it in the next coming months. . . . . #strategygames #branddesign #branddevelopment #branddesigners #femalegraphicdesigner #branddesigner#brandingadvice #brandtips #colourpalette #colordesign

Might seem like a small thing but it makes a world of a difference! Take ten minutes right now to do this and drop a comment when you’re done ✔️ ⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #techtiptuesday #techtuesday #businesstips #mentalhealthmonth

Oh hey there. What did y’all do with your Facebook/Instagram outage today? 🧐 #growyourbusiness #creativepreneur

Happy #meangirlsday! What’s your favorite line from this teen classic?

October is #emotionalwellnessmonth - drop us your best emojis to check in- how are you doing today?

Why, yes you CAN create a cohesive color mood board in Canva Pro, we’re so glad you asked! Have questions about the process? Drop them ⬇️ . . . . #moodboard #brandingdesign #brandingtips #canvatips #canvadesign #chicagosmallbusiness

In just a few clicks, you can start uploading your Reels in higher quality- check your settings now & be sure to share with someone who can use this tip! . . . . . #reelshackyouneedtoknow #instagramhack #instagramtip #reelstip #reelshack

How to make curved text in @canva 1. Break text into at least 2 text boxes. 2. Select text box, choose Edit, Shape, then play around with the number of curve. 3. Select the next box, choose the negative number of curve. 4. Line them up how you’d like them. 5. If you want to duplicate it, group the items together. Tap/hold to select an item, then lightly tap the other element(s). Click Done. Click Group. 5. Now you can select the singular text box to duplicate. 6. Group all elements together to Nudge or Align accordingly. 7. Add different elements like a photo- click photo, Edit, Background Remover to mimic my effect. 8. Bring your photo to the fore or background. Voila! . . . . .#canvapro #canvatricks #socialmediastrategist #digitalmarketingexpert #socialmediatip #chicagosmallbusiness #socialmediahelp #canvadesign #canvasecrets #fallofthepatriarchy #feminismisforeverybody #womanownedsmallbusiness

Reminder: boundaries are your friend, in personal and your professional life. By having a clear, well-defined process, from onboarding to follow up, you’ll be in control from the get go. One of the biggest problems or mistakes we see with clients is letting the customer call the shots- in order to be successful, you need to be a confident leader, taking your customers through a thoughtfully and clearly defined process. Be sure to spell out your process, scope of work, and terms and conditions in detail in a contract, and never begin work without having it signed. If the client is pushing out of bounds, have language already put in place to gently yet firmly remind them of the process and next steps. I’ve been thinking of making some of these email scripts available to you all- is that something of interest? 🧐⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #beyourownboss #worklifeboundaries #worklifebalanced #setboundariesforyourself #workboundaries #createthelifeyouwant #healthyboundaries #chicagosmallbusiness #womeninbusiness #brandingstrategy #businesstips #businesstips101

What’s holding you back from taking your passion to the next level? For one of my very special clients, Lauren, it was fear. Lauren took advanced virtual training classes for cake decorating and turned a dark time in her neighborhood and made it bright. She started surprising family, friends, and neighbors with cake drop offs, earning her the name of The Cake Fairy. Lauren was content, but all I saw was potential Through one-on-one consulting sessions, we got to the root of why she was scared to make her hobby into a real business and channeled it into a business & branding strategy (check out her cakes at @thecakefairyshop). I'm sure we can all relate to Lauren, being held back by fear. We don't just deliver things like websites and copywriting, we transform your business through our empowering branding process where you'll gain a powerful understanding of your brand like never before. We are taking on only a select group of branding clients for this year, so comment below or message if you're ready to transform your biz. ⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #brandingidentity #brandingexpert #smallbusiness #brandingdesigner #contentstrategy #brandingdesign #visualidentity #businessbranding #brandstrategy #personalbranding #digitalmarketing #chicagosmallbusiness #womeninbusiness

Nothing excites us more than client RESULTS! I went to a local salon years ago against better judgment after visiting their website for a photoshoot styling - and I was hooked. Not only did I instantly convert to a loyal client, but I sang their praises everywhere - in local Facebook groups, to family, and friends. But I can't tell you how many times I heard pushback or hesitation after people visited their website. I knew we had to work together. Fast forward a few years later - the @aliarosesalon owner started fresh in a beautiful new location under her complete direction and control. After a few excited & panicked calls about a super rushed, unexpected opening, we couldn't have been more pleased about the final product. Now, their website is a true reflection of their high level of craft. Now, their website works FOR them, not against them. In the last 30 days, they received 99 clicks to call from mobile and 2882 page views. We've come a long way. We're only lucky to be a small part of the empire you're building @aliarosesalon

Here’s a shift you need to make in your business - what do you sell? A physical product? Service? Are you a lifestyle blogger pushing affiliate sales? No matter your industry and offerings, you need to shift AWAY from deliverable-based value and sales and move towards VALUE-based pricing and services. What’s the difference? Let’s say you sell websites. You break down your proposal and sales pitch in terms of the deliverables you can offer. In an itemized list, you show the service and price for things like logo, website, copywriting, monthly social media management. This opens up the door for the client to cherry pick what they THINK they need to reach their business goals and ultimately giving them the power of the process. It undermines the process & doesn’t educate your prospect about how you can really dig deep to help them. With value-based sales tactics, you’re helping your client more by allowing them to see how you can TRANSFORM their business, using various branding tools and offerings. Ultimately you’re focusing on through a complete branding EXPERIENCE, you will TRANSFORM their business into one that grabs their audience’s attention in a way it hasn’t before. You can go on and on. Get the gist, right? So what do you offer, and how can you offer value-based services? Drop it below, and we can help you brainstorm. ⬇️ ⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #brandidentity #brandingdesigner #femaleentrepreneur #brandingstrategy #brandingstudio #socialmediamarketing #brandingagency #womeninbusiness #entrepreneurmindset #chicagosmallbusiness #chicagowebdesign

🚨 Have you heard where to put your hashtags?! Instagram has spoken officially on this matter- save & share to spread the word ✌️ ⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #instagramhacks #contentmarketingtips #instagramgrowthtips #instagrammarketingtips #digitalmarketingtips #socialmediamarketing #instagramhashtags #socialmediaexpert #socialmediastrategy #instagramgrowthhacks #instagramstrategy #instagramtipsandtricks #socialmediagrowth #chicagosmallbusiness

Just listening to some @taylorswift and couldn’t help but sharing one of my favorite lines ✌️ 🌈 🎼- what’s a lyric you LOVE?

Day 1 of our billboard being up already brought us one lead that we closed today! Billboard advertising is where it's at - we're excited to expand our services to design billboards that speak to your audience and capture them QUICKLY as they're driving by or stuck in traffic.

Instagram will be rolling out a new feature and getting rid of the swipe up feature on August 30. While they haven’t explicitly stated, most likely the feature will only be available to verified and accounts with over 10k followers and comes with some perks that the swipe link doesn’t offer. ✨By having a sticker, you’ll have control over the placement on your post. ✨Users will be able to respond to stories with link stickers where the swipe feature doesn’t allow this. We’ll keep you posted of more updates as we get them!

Say “hi” to Luz, our new intern! 👋 She has some exciting projects lined up with us and is a true extension and valued member of the Blue Ink Web team.

When your kickass lawyer bestie starts her own firm and comes to you for her new website and logo…you do an insanely happy HAPPY DANCE 💃 Calling all Californians, check out @anewkindoflawyer to see why you need an estate plan and how accessible it really is.

Client feature of the day! We had so much fun working with our dear friends @polayinteriors for a website redesign. We updated the site for a more modern, sleek vibe that’s simple to navigate and driven by their powerful visuals. Polay Interiors is a full-service interior design studio located in downtown Elmhurst, IL. Specializing in custom window treatments and interior design, their designers have impeccable taste and unsurpassed talent developed over years of working with the finest clients in the western Chicago suburbs- we can attest to their services first-hand!!

Happy Monday- here’s your Instagram tip if the day - it’s all about engagement. Get the most out of social media by relationship-building, the right way.

This was a passion project near and dear to our hearts- a total rebrand session for @lindsayrosascoauthor 📚 ❤️

Hopefully celebrating the Fourth of July feels a little different these days- cheers to America being a land of necessary change and to Americans putting in the work to make change happen 🎆👊. You can celebrate and still advocate for change. You can have fun and be patriotic & still criticize our flaws. 🇺🇸 ✌️

Have you heard the news?! Thank you @thelucasokeefe for sharing info from your phone call with IG.

Just found our new favorite app- check it out, save so you don’t forget, and drop your most loved apps in the comments 👏

C’mon, America! Let’s work together to establish 👏 and 👏 respect👏 those 👏 work boundaries. But really, one of our owners has a surgery that keeps getting delayed and this is very close to the actual response she wanted to put out. Fight the urge to be an OVER worker. 💡 Work smarter, not harder. ✅ Find ways to bring your clients value in efficient ways. 👩‍👧Care for your personal and family life more than your office time- you’ll be a greater asset to your job because of it. 🚨 Create and then adhere to work boundaries. Discuss it with your team, put it in your policies, and communicate it in an appropriate way to clients. Do you struggle with work boundaries? Are you already a rockstar? Share with us.

Busy vs productive, two totally different things. How many times do you hear yourself and others say they had a busy day? We seem to value business when we should focus on working smarter, not harder. ✌️ 🤓 What are your busy pain point?

Here’s a quick tip in case you tried to access your Reel from your profile only to find there’s NO edit option- there’s a fix for that 😉

What cool thing is going on with you? What’s a personal or business goal you’re working on? Share your wins with us 👇 We’re so excited to have a new office space - next up, planting flowers up front, power washing, and on the hunt for a cool welcome mat.

🛑 Stop sending project concepts to clients over email or Google docs! When you’re looking to present any kind of visual concept to clients, like logo designs, branding concepts, or others, don’t simply slap them in an email or paste them in a Google doc. @canva has all kinds of engaging templates that you can present concepts - not only sharing your visual ideas, but giving you the opportunity to explain the rational, data, or research supporting your concepts. You’ll have a much better client experience while delivering a product that shows how much you care.

It’s kind of cool when your own caption is EXACTLY what you need to hear today ✌️ What good things are coming your way this summer? How can we help change your mindset about a crappy situation?

🎵 They say that breaking up issss hard to doooo 🎵 But it doesn’t have to be in business- don’t overcomplicate it! Have a bad business breakup story? Or maybe one with a fairy tale ending? Share it with us 👇

“This world would be a whole lot better if we just made an effort to be less horrible to one another.” —Ellen Page It’s #pridemonth! Did you know that Pride Month started in 1969 with the Stonewall Riots- which is what happened when a bunch of badass LGBTQ+ people & allies decided to rebel against an unfair police raid at an NYC gay bar called the Stonewall Inn, sparking the entire LGBTQ+ rights movement? Pride > shame Pride > stigma Love > hate

The proof of Instagram Reels is all in the stats! Our only strategy shift this last week? Adding Reels consistently. The results? 🔥 +575% more reach 🔥 +70.8% content interaction 🔥 +15.5% followers Be sure to like, save, and share for future reference!

✌️ ❤️ & good vibes #blueinksmiles #blueinkweb

Working on some fun stuff for @diemangie.pmu in our new office that’s a work in progress- but aren’t we all? Or at least we should be! Our office mottos? Good vibes only, speak kindly 👊 What are your mottos?

Instagram Reels are where it’s at- these clips are meant to capture attention, entertain, & add value or inspiration to users. 👏Reels undoubtedly have outstanding visibility. Many explore feed posts are Reels, which gives your account greater exposure to new engagement & followers. 👏Reels are where users are actively spending their time on social, so it’s time to tap into it! 👏Use Instagram’s native Reel tools & try trending audio to increase your reach. 👏Don’t aim to be perfect- just aim to create! Practice and keep posting- we’re conducting our own research to see how the consistency of Reels trends over time, so stay tuned. 👉Have you hopped on the Reel train? Do you need content ideas for your account? Drop us a comment below & we’ll be sure to cover your questions.

If you’re trying to post multiple images in one post, aka a carousel, and the option isn’t there, have no fear! There’s a workaround. 1. Just post a photo as normal 2. Instead of choosing the multiple photo option, simply click on additional pics, and you’re good to go!

You did it - you decided to take the leap and start a business. And right when you’re about to celebrate you realize...you’re broke. And then you realize in order for your business to succeed, you need to - you guessed it- spend money. If this sounds like you, you’re not alone. We see it all the time. Every day. Here’s a quote from one of our clients: “I needed my business to work, but I couldn’t justify spending money. But you know what? I did it. I paid Lindsay $1000 for copywriting before I even had a website or any clue of my business plan. And then she helped me piece it all together - first with copywriting, then a website, then a business plan. Could I afford it? No. Then she showed me the price of NOT investing in my business, and a lightbulb went off. It was the best money I have ever spent.” Investing in your business gives you a chance to not just survive, but to thrive. As soon as you invest, YOU become even more invested in your business - and then magical things happen. Now you’re acting like the professional business owner you always wanted to be. Now you’ll see why your digital presence and business strategy NEED TO HAPPEN intentionally in order to get the money from leads you’re missing out on by trying to do it yourself or hiring someone who's stuck in 2000 & late. So where do you invest? Here’s our top 3: Strategy: you need to clearly define your branding, message, demographic, SWOT analysis, understand your branding narrative, what makes you different, understanding how to price your services. Without a foundation, everything else becomes harder. There's always time for a brand refresh & relaunch. Website ©y: You need to convey your strategy in a smart, engaging way. We build websites with Google’s best practices in mind, write in a way that speaks and connects with your audience, and use strategic calls to action to grab your lead before they leave. Additional support & ongoing training: When business is going smoothly, it may be time to hire extra help & search for training to improve your skills.

When you're in business - whether you own your own or work for someone else - our society's standard is the "hustle" mentality. You know you're a victim of hustle culture if: ❌You feel the need to check AND respond to work emails at all hours of the day and night. ❌You do not have defined work boundaries. ❌You feel compelled to check your email before you get out of bed. ❌You choose to do some light work during your downtime. ❌You feel guilty or anxious when you're relaxing at home, feeling the itch to be working. ❗️Can anyone relate?❗️ Here's the thing- we've been conditioned to think the more we work, the busier we are, the better. And this just isn't true. In fact, hustle culture is counterproductive. ☀️ Instead, we encourage you to water YOURSELF so you can BLOOM. Hustle culture tendencies are stealing your sunshine, water, & air. How can you thrive in your job if you're not caring for yourself? ✨To have healthy work/life boundaries means to be a better worker. It means coming to your work with fresh eyes every day, the ability to creatively problem solve, and to find joy in your work. It means having the good sense to work SMARTER, not harder.✨ If you know you have X amount of hours to complete your work because then you firmly turn work mode off, you will work more productively. So here's your friendly reminder to water yourself. 💦 ☀️ 💐

Good things coming! Stay tuned 👀