Know how to use H1, H2, & H3 tags?

Justin Copeland • Mar 21, 2021

Proper use of H1, H2, & H3 tags is critical to your SEO


What is an H1 tag? The H1 tag is used to indicate the heading on a web page and is usually the first visible heading. Each page on your website should have its own H1 tag. Generally, the H1 tag is the largest, most important heading on your page and indicates what the subsequent information on that page will be about. 

The rest of your page should use H2 tags as the main points supporting your H1 tag, and H3 tags as subtags to your H2 headings. 

Confused? Don’t be. Let’s break it down like a grammar school paper. Think of your H1 tag as the introduction to your paper. You let the reader know what you're writing about. You use H2 tags as supporting points of your H1 tag or introduction paragraph, and you use H3 tags to support your H2 tags, or the claims of your paper. Make sense now?


Take a look at the screen shot of the Blue Ink Web services page for a visual example. The tags breakdown as follows:


<H1> Lead Generating Services </H1>

<H2> Here's what we've got to offer </H2>

<H3> Website design & development </H3>

<H3> Content development </H3>

<H3> Social Media </H3>


The H1 tag indicates what the page will be about, lead generating services. The H2 tag supports the H1 tag, and the H3 tags are used as subtags of our H2 tag.


Websites that do not have or properly use H1, H2, H3 tags, etc, will be hurt in search engine rankings.


If you're looking for SEO, website design or digital marketing help, contact Blue Ink Web to discuss your project.

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