Why professional copywriting matters
High-quality content is at the core of any solid marketing strategy. Through your website, blogs, ads, or on social media, professional copywriting draws people to your business and keeps them engaged. Note the word “ professional.” Sadly, not all copywriters are cut from the same cloth.
In the mad dash to push out content, quantity often comes at the expense of quality. As we’ll explain, that’s a huge mistake. Let’s look at the main reasons why it’s worth investing in professional and experienced copywriters.
Professional copywriting is Search Engine Optimized
Keeps up with Google’s changing algorithms
Google constantly evolves its algorithms to ensure that it provides the best service for its own users. As a result, content marketing professionals need to keep abreast of the latest changes and trends.
No keyword stuffing
Professional copywriters elegantly incorporate
keywords into your content. If they stick out like a sore thumb, you should
hear alarm bells. Keyword stuffing is an outdated practice, and by outdated, we
mean Britney’s Toxic
was still
topping the charts. Nowadays, major search engines temporarily or permanently
ban or penalize websites caught keyword stuffing. Avoid at all costs.
Keywords should appear in your H1, at least one other header, and through the
rest of the text organically.
Provides value to the reader
Remember, Google rewards websites that give its users what they want. Any professional copywriter worth their salt can write meaningfully on the topic you present them. The content should well-researched and any combination of informative, interesting, and relevant to your audience.
RELATED: Find out more about our custom SEO strategies
It keeps users on your website
Well-written content truly engages.
You can measure the success of your content strategy by referring to your Average Session Duration metric on Google Analytics. Low session durations generally correlate with increased bounce rates and low conversion rates.
Professionally written content sends users on a journey through to conversion.
●Intuitive microcopy makes it easy for your audience to navigate your page and find what they need.
●High-quality web content effectively sells your brand, your service, or product. Professional copywriters get into the mind of your buyer persona and write specifically for them, addressing their needs.
●Well-written blogs build your brand’s reputation, increasing trust, and piquing the reader’s interest in what you offer.
Professional copywriting attracts the right audience
Reflects your brand perfectly
Content marketing exists as part of your wider marketing strategy. If you’ve done a good job, all of your branding efforts and your web design have been created with buyer personas in mind. So it follows that your content should blend seamlessly with your brand and speak directly to your target audience.
Attracts higher-quality leads
As a continuation of the last point, professionally-written content that speaks directly to your target audience will inevitably draw in your ideal clients. There is a science to professional copywriting. It’s called a content strategy after all.
Establishes your brand as an authority
Informative, relevant, error-free content reflects positively on your brand. Conversely, substandard copywriting tarnishes your reputation. Who wants to be associated with clickbait? Professional copywriting isn’t bashed out in a matter of minutes. It’s expertly researched and proofread to positively represent your brand.
At Blue Ink Web, we offer a whole host of copywriting services from ads to e-books, brochures to blogs. We specialize in writing engaging content and incorporating it into strategies that convert. If you’re interested in hiring our copywriting pros, you can find out more here or go straight ahead and tell us what you need by filling out our copywriting intake form . We’re here to help.
